What Is It?
The Free Founder Kit is a free set of companion worksheets for the book 7 Days to Launch. It includes a worksheet for each of the seven launch days, a Customer Persona Template for defining your ultimate buyer, and a Pre-Launch Checklist covering product, digital presence, brand, marketing, and finances. The book provides the strategy and frameworks; the kit is where you do the work. It is free to download from My Consumer Brand. It is delivered as an interactive, fillable PDF you can complete on screen or print and fill in by hand — an instant digital download.
Format
Interactive, fillable PDF. Type your answers directly into it on screen, or print it and fill it in by hand. For on-screen use, open it in Adobe Acrobat or Reader so your entries save. Instant digital download — no physical item is shipped.
Overview
The prompts in this kit are intentionally brief — the book holds the full guidance, examples, and frameworks. The kit gives you structure; the book gives you strategy. You need both. It’s the fastest way to turn reading into a launched business.
What’s Inside (free)?
- 7 daily worksheets — Clarity, Confidence, Creation, Foundation, Identity, Visibility, Selling.
- Customer Persona Template — build your Ultimate Buyer profile: demographics, pain points, buying behavior, decision drivers, and emotional needs.
- Pre-Launch Checklist — every step before going live across product, digital presence, brand, marketing, and financial readiness.
Who It’s For?
Anyone reading or about to read 7 Days to Launch, and any aspiring founder who wants a free, structured way to move from idea to first sale.
The outcome
Every prompt completed gets you one step closer to the only thing that matters — your first sale.
Download the free worksheets and work your way to a first sale.
frequently asked questions
What is the Free Founder Kit?
A free set of companion worksheets for 7 Days to Launch, including seven daily worksheets, a customer persona template, and a pre-launch checklist.
Is it really free?
Yes — it’s a free download from My Consumer Brand.
Do I need the book to use it?
The kit is designed to run alongside the book; the worksheets are brief because the book holds the full frameworks and examples.
What’s in the Customer Persona Template?
Fields for demographics, pain points, buying behavior, decision drivers, emotional needs, and your core marketing message.
What does the Pre-Launch Checklist cover?
Product, digital presence, brand, marketing, and financial readiness — every box to check before going live.
Is this a fillable PDF, or do I print it?
Both. It’s an interactive, fillable PDF — type your answers directly into it on screen, or print it and fill it in by hand. For on-screen use, open it in Adobe Acrobat or Reader so your entries save (some browser and phone previewers won’t save typed text). It’s an instant digital download.
About the author — Tapasya Bali
Two-time founder, startup advisor, and investment banking veteran; Founder & CEO of 100Cal Snacks. Recognized by Goldman Sachs (100 Most Intriguing Entrepreneurs) and BizJournal (Upstart 100). The MCB Blueprint Series is built from the exact frameworks she uses with founders every week — not theory, not templates.
WHERE IT FITS IN THE SERIES
Other Founder Resources: Pitch Deck Blueprint and Brand Positioning Blueprint.
